Waterfront Edinburgh links with Telford College

By Waterfront Edinburgh : 09 May 2008

Waterfront Edinburgh Ltd, one of three landowners involved in the £1billion regeneration of Granton, is using the expertise of local students at Telford College to promote its vision for the area.

Waterfront Edinburgh has hired HNC Marketing student Kalina Haralampieva as a Marketing Assistant. The 29-year-old has been given hands-on training in a live marketing department. She has been involved at the heart of the company’s communications strategy by assisting in the development of a new website, production of promotional materials and building a communications database.

Kalina, of Gilmerton, said: “The placement at Waterfront has given me invaluable experience of working in a functioning marketing department.

“I have been involved in some interesting projects and am very grateful for the opportunity.

“This placement will look great on my CV and should help me develop my marketing career.”

Kalina, who works three days a week at Waterfront, hopes to do an HND next year at Herriot Watt or Napier University. She then plans to study for a degree in marketing.

Jane Dennyson, Marketing and Communications Manager at Waterfront Edinburgh, believes that local students have the perfect skills to help the company regenerate the area. Waterfront Edinburgh holds social inclusion at the heart of its work. The company’s corporate responsibility plan engages local social enterprises and educational schemes in the area.

The 15-year redevelopment project aims to provide 8000 homes and thousands of jobs to the people of Granton.

She said: “We aim to actively engage the local community whenever we can. Students at the college make up a vital part of that community.

“Kalina has done a fantastic job with us. We have been really happy with her work.”
Telford College students have also been involved in designing a logo for Waterfront Edinburgh’s yet-to-be launched facilities management company. The winner, which will be announced at the college’s design show on June 12, will be awarded with a state-of-the-art £500 digital camera and a placement at Design Works agency.

It also uses photography students from the college to do promotional shots for the development site.

Richard Swan, Marketing Lecturer at Telford College, said: “We have developed a great working relationship with Waterfront Edinburgh.

“We are always keen to give our students live work experiences. The chance to work in the marketing department and to design a logo which will actually be used for a company are fantastic opportunities for our students.”

Categories: Recruitment, Press Coverage, Economic Development

Actions: Permalink